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How Brand Protection Safeguards Your Customers and Your Reputation




Your organization’s most important asset is its brand.

The brand encompasses everything — the people, services, products, interactions — that comes to mind when thinking about your organization. Any damage done to your brand as a whole has an outsize effect and can cause the public to lose trust, and ultimately choose another option. Case in point: 80% of consumers will defect from a business that has compromised their data.

But, it’s not just data breaches that can hurt a brand’s image. There are many different ways threat actors can target your brand and inflict damage. Protecting your brand requires monitoring numerous attack methods and due diligence.


Read this e-book to learn:

  • Examples of the different ways a brand can be attacked
  • Why brand attacks can be so damaging
  • How to protect your brand with intelligence
  • A real-world example of brand protection results




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